Small projects, Big wins...
Peru: Fog in the Pan American highway
Ecuador: The night before Galapagos tours
Actions: a. Dinner Menu: A full four-course “table side cooking” with wines included - available for affluent local clients and for the international tourist groups staying in our hotel; for group members, this special dinner was served at last night in the city, before next morning departure for their Galapagos Island cruise. b. Local ballroom parties: We created a selection of eight desserts options - "table side cooking" also - for parties up to three hundred guests! Results: In 60 days, our F&B Average Check increased by 120% sales. Impact was 27% more to the net F&B department profit bottom line!
Colombia: We run out of Carp fish!
Actions: a. We contracted with aquaculture farms in the valley, near Cali, and committed full year supply!b. A Marketing and Sales campaign was in place, focused on the German Swiss and Austrian residents "choose your live Carp, we cook it your style!" c. We built a large fish tank at "El Quijote” the hotel restaurant in the second floor, d. Daily transported live Carps from the pond to our aquarium.
Result: F&B Lunch turnover went up 1.75 and Dinner 2.25 - Food Average Check grew 80%. All Carps depleted in 5 months!
Panama: A country full of Services!
Honduras: The junior suite and pillows menu
Situation: The occupancy was difficult and the ADR worst! we needed to create a new "product" that would allow us to increase our room rates.
Action: a. new room type - we took 20% of our room inventory and remodeled to junior suite Quality level - steambath showers, deluxe bathroom amenities, orthopedic king size bed, pillow menu, full minibar, air purifiers, new TV sets, b. Aggressive sales promotions and in-house incentive for our reservation and front desk staff for up-selling the new rooms.
Result: Within 60 days of launching the program, the daily occupancy of the new Junior Suites was 90%; the notorious Value added to the rooms, allowed for rate increase of 35% compared to standard rooms. Our accumulated ADR went up 30% through the first year!
Dominican Republic: Buffet line, greasy food
Result: Within 30 days of reengineering the Buffet Menu - acctually we set-up a new section at the Buffet Line "light food - good for you" - the rating increased to 95%